Red Dragon Fruit

Red Dragon Fruit bow is officially present in Japan market

VOV.VN – Through the International Fair of Food and Beverages FOODEX 2017, the first red dragon fruit of Vietnam is coming to Japanese consumers.

On March 7, Vietnam participated in the FOODEX 2017 International Fair of Food and Beverages at the Makuhari Messe Exhibition Center, Chiba Prefecture, Japan.

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Booth introducing products of Vietnam

This year’s fair attracts 3250 businesses from 83 countries and territories. It is expected that there will be around 77,000 visitors during the exhibition.

Vietnam has 17 enterprises participating in this fair, belonging to all economic sectors (Limited, Joint Stock …) from many regions with strong export of agricultural and aquatic products, foodstuffs and beverages nationwide. : Ha Noi, Nghe An, Bac Giang, Hai Phong, Ninh Binh, Phu Quoc – Kien Giang, Dong Thap, Ben Tre, Can Tho, Tien Giang, Lam Dong, Binh Duong, …

Vietnamese products displayed at the Vietnam Pavilion are abundant such as fruits, vegetables, seafood, processed cashew, processed rice, Phu Quoc specialties, and drinks from fruit, milk, ice cream … The products are selected, beautifully displayed, attracting visitors. Businesses have carefully prepared products to invite guests to taste, show dishes at the Fair.

The theme of the Vietnam Pavilion sent to visitors is: Vietnam’s aquaculture – Specially, clean and safe.

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Vietnam booth attracts visitors to the exhibition

Participating in this Expo, Vietnamese businesses look forward to maintaining their relationship with Japanese importers and Asian markets, developing new export items, signing export contracts. Valuable, widely promote Vietnamese cuisine and agricultural products seafood, food from Vietnam.

Especially at this fair for the first time the red dragon fruit of Vietnam is coming to Japanese consumers. On March 2, 1977, Good Life delivered the first batch of 1100 kg to CGC Japan, which was officially handed over to Mami supermarkets in Saitama, Harashin, Uoroku in Niigata and is expected to be available from March 9. will sell.

Masako, a Japanese customer who was eating Vietnamese red dragon fruit, was very excited: “Red dragon fruit is a fruit that Japan does not have. I had a sweet taste. I have been eating mango imported from Vietnam is also very delicious. These two types I like. ”

Nguyen Truong Son, the representative of Vietnam in Japan said that Japan is a difficult market, but there are many export potential for Vietnam. During his visit to Vietnam in January, Prime Minister Shinzo Abe agreed to have the red dragon fruit present in Vietnam, and this is also the first red dragon fruit to be displayed at a national fair. Biggest in Japan. Moreover, in the past time, Vietnam’s agricultural market has made great strides in occupying the potential market of Japan. According to Japanese statistics, the sales of dragon fruit in Vietnam reached about 2.5 million US dollars. With the introduction of dragon fruit and the introduction of other agricultural products into the Japanese market will open up new opportunities for Vietnamese agricultural products.

Speaking about the red dragon fruit of Vietnam, Kazuki Mizutani of VOX TRADING, Japan appreciated the quality of red dragon fruit, and fruit that is not in Japan. Therefore, red dragon fruit will be popular in Japan.

According to Mr. Nguyen Trung Dung, Minister of Trade, Head of Vietnam Trade Office in Japan, Fair International Food and Beverage Fair FOODEX 2017 is a festival attracting many countries around the world to participate. If they participate well, this will be an opportunity to develop our exports of agro-forestry. Throughout the fair, Vietnam’s products will be known to the world market and Japan market more.

Currently, Vietnam has exported mangos, bananas, white gums and red intestines, frozen fruits to Japan and here vegetables and fresh fruits, milk also have many opportunities in the Japanese market. Copy.

However, Mr. Dung also noted that, in practice, Japanese consumers pay special attention to hygiene and food safety and quality of products. Although this is not a small challenge, especially when we have joined the TPP, but businesses need to pay attention to these two issues in order to improve the competitiveness of products in the Japanese market.

For the food and beverage industry in Japan, Foodex is the largest and most important event held annually. Therefore, this is the event is the global enterprises special attention, is the opportunity to promote, promote the export of goods to the Japanese market.

Fresh dragon fruit has a “visa” to Japan
Dragon fruit exported to Japan must be purchased from the plantation area in compliance with good agricultural production and the Department of Plant Protection issued code management.
Bui Hung-Viet Dung / VOV-Tokyo.